Fashion photography is a mix of colours, models and pictures manipulating,which would influence people to buy clothes and accessory.
The strong presence of manipulations is influencing the people's mind about perception of beauty, of course all this makes all "normal" people looking ugly.
In fact for the italians the apparence is very important, and we spend much of our time to look at ourselfs in the mirror, because we "must look fashion".
It's very hard for normal people to escape from the famous brands, the fashion designers producers invest a lot of money on advertising.
I think, the fashion photography, lost all the style that was the main part in the past, like black and white pictures that capture all the elegant aspect of fashion photography.
Context:
Everywhere we go we can find fashion photography.
There are specific magazines like vogue and many others, web site, blogs, news papers, billboards, commercial on tv, so we all are "bombed" with pictures of skinny models, good looking people, and brands.
recently, famous movies, have promoted major fashion brands.
Technic:
Fashion photography, is all about pictures, commercials, and photo manipulation. Obviously the technic of manipulation is the main caracteristic lately, because of technology, computers and specific program like photoshop.
In the past only the make up was able to make significant manipulation on the models and of course everything appeared more real.
